As the music industry is becoming hot and hotter, an effective
way to keep soaring is adhering to proper marketing and brandings strategies.
Within the reach of his dancehall career, Alkaline GH has
worked tirelessly to build his brand for that matter solid fan base and a great
reputation. Now the TROUBLE hit maker is apparently rebranding himself with
another stage name GIVENCHY.
GIVENCHY who goes by the name Yussif Abubakar entered into
the music scene May 2016.According to him the decision to drop his former
(Alkaline GH) is by special request from his fan base due to the conflicting
effect with the same name as Jamaican super Star Alkaline.
When asked why he used Alkaline GH ,he responded “Well Jamaican
Alkaline artiste motivated me with his songs which got me into music. I like
his style and his lyrics. According to his lyrics and styles, he is desperate
want to achieve something in the music industry and make his dream come true".
Givenchy formerly known as Alkaline since May 2016 has released
numerous number of tracks which include, Life,Bashment, Sariki Awala, My Angel and
currently Trouble.
Givenchy is currently also cooking another hot dancehall
tune in the studio Titled MONEY which will be released on the 25th October
2016
Givenchy is appealing to his fans to keep patronizing in his
dancehall music and he promise to serve his with fans with good tunes.
SOURCE: DJ KOMFA
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